Creating excel for adwords editor how to#
Creating excel for adwords editor full#

If you run Shopping campaigns, DSA feeds will seem very familiar. Export Your Shopping Feeds ( e-Commerce Accounts) The Spider Tool can be a huge asset when creating your DSA feeds if you have a ton of URLs with no easy way to map them out. Their SEO Spider Tool is free and allows us to export every URL in the crawl, or just certain URLs based on filtering. Loved by SEO marketers everywhere (and now PPCers too!), Screaming Frog is a fantastic tool to quickly export a list of your target URLs. Depending on the situation, here is what I like to use: Screaming Frog There are three main options (besides manually entering the labels yourself) I like to use to make setting up DSA feeds a lot quicker. Options for Setting Up Labels in DSA Feeds You can manually enter labels in yourself, but if you have a huge website, I have a few options for you. Google mentions on their support page that all labels should be separated by a semicolon ( ). We clearly can see multiple labels are allowed in each row. The other column is for all of your page labels.

What you see in the image above is exactly what is going to be on the feed initially.

Creating excel for adwords editor full#

NOTE: This link won't direct you to a full page, but you will get the automatic feed download within your web browser. The template can be found by going to bit.ly/dsa-feed. The very first step you have to do is get the DSA feed template from AdWords.

Creating excel for adwords editor how to#

I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. If you are in the same boat as I was by having an account with poor URL structure, or if you are just looking for a new way to target DSA ads, this post is for you. This makes targeting by URL for DSA almost impossible. The URLs are all the same with parameters at the end. I have worked on many sites where the CMS is custom and URLs are dynamically pulled from a database. Not every digital marketer has that luxury. When first introduced to DSA, you are most likely told to target by URLs which works great if you have a site with a solid URL structure. To help PPC marketers capture all of these searches, AdWords offers DSA (Dynamic Search Ads) campaigns to better reach the users inputting these new search queries. In April 2017, Google reaffirmed 15% of all search queries are brand new.